AdOps Solutions Tailored to Drive Your Success

Objective: Improve the performance and revenue generation of video ad units.

• Overview: Video ads can be a high revenue generator, but only if optimized correctly. We help you set up, optimize, and troubleshoot video ad units to ensure smooth delivery and maximize revenue.
• Services:
  • IMA SDK setup and integration
  • Video ad player configuration (HTML5, proprietary players)
  • Troubleshooting ad load and playback issues
  • VAST/VPAID tag optimization
  • Viewability and completion rate improvements

Objective: Streamline AdOps processes with the right automation tools and partners. 

• Overview:With the growing complexity of AdOps, automation is more important than ever. We know that selecting the right tools and partners can be overwhelming, which is why we help guide you through the process. We’ll help you evaluate and choose the best automation solutions tailored to your business needs. Whether it’s automating ad trafficking, reporting, or yield optimization, we’ll ensure you have the right technology partner to streamline operations and maximize efficiency.
• Services:
  • Vendor selection and evaluation for AdOps automation
  • Integration of automation tools for ad trafficking, reporting, and optimization
  • Platform setup and configuration for streamlined operations
  • Ongoing monitoring and troubleshooting of automated processes
  • Partner negotiation and onboarding for ad tech automation solutions

Objective: Leverage first-party data to boost targeting and revenue.

• Overview: As third-party cookies are phased out, first-party data becomes even more crucial for effective targeting and monetization. We help publishers develop and implement a robust first-party data strategy that integrates seamlessly with your ad tech stack and ensures compliance with privacy regulations.
• Services:
  • First-party data collection and management strategy
  • Integration with DMPs
  • Audience segmentation for targeting
  • Monetization of first-party data through programmatic channels

Objective: Maximize ROI through targeted, optimized Facebook ad campaigns.

• Overview: We manage everything from strategy to execution, helping you leverage Facebook's powerful targeting capabilities to reach the right audience and maximize your return on ad spend (ROAS).
• Services:
  • Campaign Strategy Development: Tailored ad strategies based on your goals, audience, and budget.
  • Audience Segmentation & Targeting: Creating custom audiences, lookalike audiences, and interest-based targeting to reach high-value prospects.
  • Creative Asset Optimization: A/B testing ad creatives (images, videos, copy) to determine the most effective combinations.
  • Ad Budget Management: Optimizing ad spend across campaigns to ensure cost-effective results.
  • Pixel and Conversion Tracking: Setting up and managing the Facebook Pixel to track conversions and optimize for specific actions.
  • Retargeting Campaigns: Creating retargeting strategies to re-engage visitors who interacted with your website or previous ads.
  • Real-Time Monitoring & Optimization: Ongoing performance analysis and adjustments to maximize ROI during the campaign.
  • Comprehensive Reporting: In-depth reports on key metrics such as impressions, clicks, conversions, and ROAS, with actionable insights.

Objective: Seamlessly transition to a new ad server without disrupting operations.

• Overview: Migrating to a new ad server can be complex and risky if not managed correctly. We oversee the entire process, ensuring a smooth transition with minimal impact on revenue and operations. From pre-migration audits to post-launch support, we handle all the details.
• Services:
  • Pre-migration audit and setup
  • Data migration and mapping
  • Ad tag and creative re-implementation
  • Post-migration performance monitoring

Objective: Simplify your pricing strategy across programmatic channels to maximize revenue.

• Overview: Managing pricing rules across different demand sources can be complicated and time-consuming. We specialize in creating and optimizing Unified Pricing Rules (UPR) in platforms like Google Ad Manager to ensure consistency and competitiveness across all auctions.
• Services:
  • UPR strategy development and implementation
  • Analysis of historical auction data for rule setting
  • Custom floor price recommendations
  • Testing and adjusting to improve yield
  • Troubleshooting and ongoing support