Optimize Your Ad Tech Stack for Superior Performance

Objective: Maximize the efficiency and effectiveness of your ad tech setup.

• Overview: Many publishers are running outdated or inefficient ad tech stacks, leading to missed revenue opportunities and technical issues. We assess your current setup from ad servers to SSPs and DSPs, ensuring everything is properly configured for optimal performance and scalability.
• Services:
  • Full ad tech stack audit (ad servers, SSPs, DSPs)
  • Integration of new tools and technologies
  • Latency reduction and speed improvements
  • Revenue leakage analysis and plug-ins

Objective: Enhance revenue by optimizing header bidding strategies.

• Overview: Implementing and optimizing a header bidding solution can significantly improve yield, but misconfigurations can lead to inefficiencies and lost revenue. We ensure your header bidding setup is streamlined for optimal performance, from choosing the right partners to configuring your wrapper and monitoring results.
• Services:
  • Header bidding wrapper setup (Prebid, proprietary solutions)
  • SSP and demand partner selection
  • Bid floor optimization and yield analysis
  • Real-time performance monitoring and adjustments
  • Troubleshooting bid discrepancies and latency issues

Objective: Simplify your pricing strategy across programmatic channels to maximize revenue.

• Overview: Managing pricing rules across different demand sources can be complicated and time-consuming. We specialize in creating and optimizing Unified Pricing Rules (UPR) in platforms like Google Ad Manager to ensure consistency and competitiveness across all auctions.
• Services:
  • UPR strategy development and implementation
  • Analysis of historical auction data for rule setting
  • Custom floor price recommendations
  • Testing and adjusting to improve yield
  • Troubleshooting and ongoing support

Objective: Choose the right ad tech partners for your specific needs.

• Overview: The right vendors can make or break your ad operations. Whether you’re selecting a new SSP, ad server, or DMP, we provide guidance based on your business model and growth goals. Our expertise ensures that integrations are seamless and future-proof.
• Services:
  • Vendor evaluation (SSPs, DSPs, DMP)
  • RFP creation and management
  • Full integration and testing
  • Vendor contract negotiation
  • Ongoing performance evaluation and support

Objective: Ensure compliance and technical optimization of your ad tech infrastructure.

• Overview: Ad tech systems can get outdated or misconfigured, creating issues with delivery, measurement, or vendor certification. We conduct comprehensive audits to uncover outdated practices and certify your ad tech stack for smooth operation.
• Services:
  • Ad server audits and optimization
  • Rich media vendor certification
  • Ad delivery troubleshooting
  • Third-party tracking and discrepancy resolution