About AdOpsRule

AdOpsRule is an ad operations and ad tech consultancy for digital publishers. We help revenue and operations teams understand why their numbers move, and what to do about it.

On the publisher's side

We work only for publishers. We have no platform to sell and no commission on the tools we recommend. That keeps every recommendation pointed at one goal: more revenue from the inventory you already have.

How we work

• →Start with what's there. Most ad stacks are layers of past decisions. We understand what's actually running before recommending anything new.
• →Follow the money. Changes are prioritized by revenue impact, not by what's trending.
• →Leave your team stronger. Every recommendation is explained, so your team can own it long after the engagement ends.

What we work on

• →Header bidding and Prebid architecture
• →Video ad tech
• →Revenue operations
• →Google Ad Manager structure
• →First-party data and brand safety
• →Day-to-day ad operations
• →Mobile and emerging formats
• →Fractional Head of AdOps

See the services page for details.