STRATEGIC ADVISORY & EXECUTIVE SUPPORT
Some organizations do not need a project. They need a senior operator in the room every week — for a quarter, or for a year — without carrying a full-time executive line on the budget.
Fractional engagements run on a standing cadence: a weekly working session with the team, direct involvement in partner negotiations and platform decisions, and monthly reporting written for an audience that does not speak programmatic.
The due diligence work is the same skill set pointed at a transaction. When the target's value depends on advertising revenue, the questions that matter are whether the revenue is durable, whether it is dependent on a single partner or a single policy decision at Google, and what the integration will actually cost.
You are probably here because
- You need senior AdOps judgment but not a full-time hire
- A revenue team is capable but has no one to escalate architecture decisions to
- An acquisition target's revenue is ad-dependent and you need it stress-tested
- Two ad stacks have to become one post-acquisition
- The board asks about programmatic revenue and the answer takes a week to assemble
HOW THE ENGAGEMENT RUNS
- 01
Fractional leadership
A standing weekly cadence with the team, ownership of the monetization roadmap, and participation in partner and platform decisions as they happen rather than in a review afterward.
- 02
Due diligence
Revenue quality analysis on an ad-dependent target: concentration risk, policy exposure, the durability of the current yield, and the real integration cost. Written to be read by an investment committee.
- 03
Post-acquisition integration
Two revenue operations, two ad stacks, two taxonomies. Sequencing the consolidation so revenue does not dip during the cutover is most of the work.
- 04
Executive reporting
Board and executive-level reporting that explains programmatic performance in terms of the decisions available, not in terms of acronyms.
WHAT YOU GET
Scope covered
- Fractional Head of AdOps or VP Revenue Operations engagements
- AdTech due diligence for acquisitions involving digital advertising operations
- Post-acquisition integration of Revenue Operations and ad tech platforms
- Strategic roadmap development for monetization and ad operations teams
- Business development support: SSP/DSP partnerships, data licensing deals
- Board and executive-level reporting on programmatic revenue performance
- AdTech organizational design and team restructuring guidance